Welcome to the Metroplex
Portmanteaus are cool. We use them all the time in the world of Information Technology. No? Well consider just a small sampling: podcast, coopetition, opsys, netricity, and perhaps my favorite (and recently coined), spinternet. And just think, portmanteaus are a fairly recent phenomenon themselves, having been defined by Louis Carroll in 1871, just a mere 140 years ago (Modern English is generally regarded as dating from 1550, 321 years before Carroll borrowed portmanteau from the French).
Why all this jabberwocky? If you have been following our blogs about our new headquarters, you may be aware that we’ve just taken up residence in a (ahem) portmanteau incarnate. The name of our building is the Metroplex, a neologist’s dream as it combines METROpolitan comPLEX to convey, well, something rather large, sophisticated and urban. BTW, let’s not forget that blog is a bit portmanteau-istic itself, being contracted from Web Log.
But this blog is not meant to be a paean to our new home. We are much more interested in conveying what our new abode means to our customers. First, we have room to grow in ways meaningful to any company or individual using AutoMate™. This includes the ability to add 44% more product development staff and 50% more technical support staff without the need to alter anything (like constructing an office wall or laying a data/voice cable). Our message is clear: we intend to accelerate our ability to deliver world-class automation software solutions, and to support them even under the most arduous mission-critical conditions. Our valued customers have invested in us, and we have reinvested that trust into our Metroplex commitment to help ensure performance to their expectations.
Additionally, we selected this building in Los Angeles in large part due to its central location and access to the LA Metro (yes, contrary to popular belief there is a subway in LA). We have a Purple Line stop at our doorstep to help attract talent from all over the Southland. And it’s working, at present over a third of Network Automation employees arrive via the Metro and that trend is increasing. Plus our support and development managers are busily interviewing candidates to add to our team of talented professionals.
Ultimately that is what this move has been all about. It’s not about views (although they are nice), or aesthetic environs (although we have created a cool tech hub and creative oasis), but about the ability to deliver superior automation products and services. The best AutoMate possible.
And what might the purveyors of portmanteaus have to say about that? Well, when confronted with furious and fuming, Carroll reasoned that a clear mind would quickly and astutely derive "fumious." Taking Carroll’s logic as our cue and employing a little magic from the portmanteaur site ”” we’d like to suggest an economizing way of conveying our commitment to the idea and effort of delivering superior automation: by declaring with all earnestness (plus a little tongue-in-cheek) a new marketing tagline, "supermation."Â Want to know what’s happening at the Metroplex? Think Supermation Inside.
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